MONSTER CROWN SHINY UPDATE

Those who have interacted with your company for any reason are no longer strangers. Tracking your metrics, following up with prospects, and actively engaging in social listening will all help you determine where your buyers are in the buying cycle. After all, how do you know where a complete stranger is in his decision to buy? Without some specific information, you’ll have trouble making this work. Your next step is to make sure that content meets the buyers where they are in the buying cycle. If you are writing for your buyer personas and actively working to soothe their pain points, then your content is still in line for the crown. That’s exactly how content might slip from king to pauper in a matter of minutes. If you aren’t solving your buyers’ problems, they have no reason to read your content. If you’re publishing content for the benefit of SEO, to fill out the empty spaces on your site, or just because you think you have to, then you’re not reaching that goal.Īnd guess what. SOLVES THE BUYERS’ PAIN POINTSĮvery piece of content you publish, no matter the platform, should have one goal: to soothe your buyers’ pain points. Sure, Twitter and Facebook might be a little more relaxed than your blog or LinkedIn, but that doesn’t mean you should abandon the voice and language your buyer personas react to. Keep in mind that your buyer personas don’t change from platform to platform. If not, you’ll miss the mark every time with your content. If your buyer personas are still strangers, it’s time to get to know them better. They should feel like old friends that you can reach out and chat with any time. You should be pretty familiar with your buyer personas by now. How can you keep your content on the throne? Here are a few tips. Just posting a regular blog and sending out a flurry of LinkedIn updates will no longer do the trick. This, then, begs the question: has content lost its shiny crown? How can content be king if it no longer gets results? We say YES. With so much information readily available, is your content even worth the time it takes to write it?

MONSTER CROWN SHINY UPDATE

Some brands update their content multiple times per day, especially when you consider the stories posted to social media accounts, company blogs, and syndication sites. Think for just a moment about the millions of blogs out there. Now that you’ve finally been convinced to keep up with your blog and offer occasional ebooks, is it possible that content has actually lost its luster?

How many times have you seen this phrase over the last few years? As Google makes change after change after change to its search algorithms, one thing has remained the same: Content is king.

Monster crown shiny